Maîtriser les outils d'intelligence artificielle pour créer, promouvoir et monétiser

A two-hour practical masterclass examining how artificial intelligence can support cultural and creative work, from the initial idea to audience development and revenue generation.

The session follows a creative project through three connected stages. It begins with creation: brainstorming, concept development, project organization, content writing and refinement, and reducing repetitive production work. It then moves to promotion: understanding audiences, adapting messages for different channels, repurposing content, strengthening communication, and improving the discoverability of cultural and creative works. The final stage focuses on monetization: structuring creative skills and content, developing clearer offerings, exploring digital products and services, improving distribution, and identifying sustainable revenue sources.

The session will also examine the decisions surrounding the use of AI: choosing tools based on a real need, providing useful instructions and context, verifying generated results, maintaining human oversight, and deciding when AI should—or should not—be used.

The focus is not on chasing a long list of tools or replacing artists and creative professionals. It is about developing a practical framework for using AI while protecting originality, authorship, intellectual property, personal data, cultural identity, and the professional value of creative work.

Target audience: artists, writers, musicians, filmmakers, designers, photographers, content creators, cultural entrepreneurs, producers, publishers, promoters, media professionals, cultural organizations, and project managers looking for practical ways to integrate AI into their activities.

Expected outcomes:

• Map potential uses of AI in creation, production, promotion, distribution, and monetization
• Identify creative, communication, and administrative tasks that AI can support without replacing human direction
• Understand how to structure an AI-assisted workflow for research, ideation, writing, editing, and content adaptation
• Develop more targeted approaches for audience engagement, communication, and content discoverability
• Explore ways to transform creative skills, services, and content into viable revenue opportunities
• Evaluate AI-generated results in terms of accuracy, quality, relevance, originality, and cultural pertinence
• Recognize risks related to copyright, attribution, consent, privacy, bias, misinformation, and cultural authenticity
• Define realistic steps for adopting AI based on the needs and resources of the cultural and creative industries in Burkina Faso

Format: two hours, consisting of a one-hour masterclass followed by an hour of exchange with participants for questions, discussions, and application to cultural and creative activities.